Extreme Roadtrip is a crossmedial branded content series comissioned by Renault, developed and produced by Towel Media. Two hosts take a trip in new Renault Kadjar through the beautiful rough landscapes of Iceland, to battle in different extreme sports. For the television show a broadcast design identity had to be created, consisting of a leader, several bumpers, title cards, name tag templates, route maps and more.
Developed & produced by Towel Media
Design and animation - Olivier Boeke