Extreme Roadtrip is a crossmedial branded content series comissioned by Renault, developed and produced by Towel Media. Two hosts take a trip in new Renault Kadjar through the beautiful rough landscapes of Iceland, to battle in different extreme sports. For the television show a broadcast design identity had to be created, consisting of a leader, several bumpers, title cards, name tag templates, route maps and more.
![](https://cdn.myportfolio.com/b410efd9-6d94-4dea-a3ff-f060b3232c80/9c62e6a6-ea1c-4402-9399-7f7189c7f9c4_rw_1200.gif?h=855a65be1be2a79f95b79ddff14a09be)
![](https://cdn.myportfolio.com/b410efd9-6d94-4dea-a3ff-f060b3232c80/d531fc70-d3fd-4d64-9053-5fd6de27af50_rw_1200.gif?h=2fa293b048eed23efda2dceebdea3cd3)
CREDITS
Developed & produced by Towel Media
Design and animation - Olivier Boeke